My Story
Hi, I'm Narratrix.
noun: female storyteller
From vision to voice; I blend insights and strategy to craft brand narratives that captivate your audience and spark growth.
I’ve spent the last two decades inside the machine of modern marketing, leading global launches, shaping strategy, and dissecting what makes campaigns succeed (or fail).
My background spans everything from streaming platforms to CPG, gaming to B2B tech. And while the platforms evolve, one thing doesn’t change: real growth starts with clarity.
Approach That Endures
Creative Meets Conversion
I guide creative to drive performance—not just polish.
Result: +5x time-on-site, +37% CTR
🎥 Example: Launched “Promercials” and streamlined launch process—driving 40% YoY revenue growth.
Cross-Vertical Expertise
I’ve led strategies across streaming, auto, CPG, and SaaS.
Result: Applied lessons from one vertical to accelerate success in another
🔁 Example: Led “Buy Now” testing for auto brand—8x site visits and 37% higher CTRs in localized rollout.
Data-Driven Strategy That Delivers
I design full-funnel campaigns that scale.
Result: 700%+ increase in qualified traffic, 40%+ improvement in efficiency
📊 Example: Reallocated spend and rebuilt frequency strategy to achieve a +9.3% brand lift and 70% video completion rate for a streaming campaign.
A Strategic Partner That’s Hands-On
I stay in the work-strategy throughout execution.
Result: Trusted by startups and Fortune 100s alike
🧭 Example: Embedded with teams to define KPIs, execute sprints, and continuously evolve programs.
Measurement Obsessed
I tie media back to what actually matters.
Result: Outperformed BAU by 15x, drove 55% lift in qualified ITO
📉 Example: Used Google Campaign Manager 360 to optimize by device/cart behavior for a telecom client.
Scalable Marketing Systems
I build frameworks that drive clarity and execution.
Result: Created “Pitch-to-Pay” system adopted by 5+ departments
⚙️ Example: Operationalized media delivery from RFP to reporting, reducing campaign launch friction.
Our Vision
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.
My Story in Numbers
$200M+
Largest client budget managed in a year
50+
Brand studies executed
X
Cross Functional
Cross Media
Cross Vertical
30+
Clients engaged, developed and nurtured
20+
Years of Experience