Fractional CMO & Marketing Strategy for Media, Tech, and Creative Brands
My Story
Hi, I'm Narratrix.
noun: female storyteller
From vision to voice; I blend insights and strategy to craft brand narratives that captivate your audience and spark growth.
I’ve spent the last two decades inside the machine of modern marketing, leading global launches, shaping strategy, and dissecting what makes campaigns succeed (or fail).
My background spans everything from streaming platforms to CPG, gaming to B2B tech. And while the platforms evolve, one thing doesn’t change: real growth starts with clarity.
Expertise
Data-Driven Strategy That Delivers
I design full-funnel campaigns that scale.
Result: 700%+ increase in qualified traffic, 40%+ improvement in efficiency
📊 Example: Reallocated spend and rebuilt frequency strategy to achieve a +9.3% brand lift and 70% video completion rate for a streaming campaign.
Cross-Vertical Expertise
I’ve led strategies across streaming, auto, CPG, and SaaS.
Result: Applied lessons from one vertical to accelerate success in another
🔁 Example: Led “Buy Now” testing for auto brand—8x site visits and 37% higher CTRs in localized rollout.
Creative Meets Conversion
I guide creative to drive performance—not just polish.
Result: +5x time-on-site, +37% CTR
🎥 Example: Launched “Promercials” and streamlined launch process—driving 40% YoY revenue growth.
Scalable Marketing Systems
I build frameworks that drive clarity and execution.
Result: Created “Pitch-to-Pay” system adopted by 5+ departments
⚙️ Example: Operationalized media delivery from RFP to reporting, reducing campaign launch friction.
Measurement Obsessed
I tie media back to what actually matters.
Result: Outperformed BAU by 15x, drove 55% lift in qualified ITO
📉 Example: Used Google Campaign Manager 360 to optimize by device/cart behavior for a telecom client.
Our
Solutions
Brand Positioning
-
What you get:
-
Brand messaging framework (purpose, values, personality)
-
Tagline & key “elevator pitch” copy
-
Visual moodboard guidance (tone, imagery, colors)
-
-
Benefits:
-
A memorable brand that resonates with your ideal clients
-
Clarity on what you stand for—internally and externally
-
Consistency across website, proposals, and sales decks
-
-
Pricing & duration:
-
Investment starts at $4,200
-
Finalized in 2–3 weeks
-
-
How to book:
-
Click Start Brand Positioning or email tanya@narratrix.design to schedule a kickoff call
-
Strategy
-
What you get:
-
90-minute deep-dive workshop (in person or Zoom)
-
Competitive landscape & audience analysis
-
~3-month tactical roadmap with KPIs
-
-
Benefits:
-
Tiered approach with focus on highest-impact opportunities
-
Data-informed choices, without the jargon
-
A step-by-step plan you can share with stakeholders
-
-
Pricing & duration:
-
Investment starts at $6,500
-
Deliverables in 3–4 weeks
-
-
How to book:
-
Click “Book Strategy Session” or email tanya@narratrix.design to lock in your workshop date
-
Execution
-
What you get:
-
Content creation (blogs, social posts, email sequences)
-
Campaign setup & management (paid social, Google Ads)
-
Ongoing performance reporting & optimization
-
-
Benefits:
-
Turn ideas into action without hiring an in-house team
-
Flexible support—project-by-project or retainer
-
Transparent metrics so you know exactly what’s working
-
-
Pricing & duration:
-
Minimum engagement: $3,000
-
Typical project timelines: 2–6 weeks, depending on scope
-
Hourly management rates are extra
-
-
How to book:
-
Click “Book Strategy Session” or email tanya@narratrix.design to lock in your workshop date
-
My story in numbers
$200M+
Largest client budget managed
50+
Number of brand studies designed
30+
Clients engaged, developed and nurtured